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Mike Hess

Mike is a marketing research executive who is interested in philosophy of science, epistemology, cognitive psychology and languages (German, French, Spanish). He has a masters degree in experimental psychology and an MBA in marketing research. Mike’s creative pursuits are contract bridge, theater, and marketing research innovation. As such, he holds the rank of life master in the American Contract Bridge League, and serves on the Board of Trustees for the Cincinnati Shakespeare Festival. He developed and managed the very first interactive marketing research poll in North America (in 1989) using interactive television, and his book, Short and Long-Term Effects of Advertising and Promotion, was published by the American Association of Advertising Agencies in 2002.

Member of the High Potentials Society
Member of Colloquy
Member of Cerebrals
Member of the Triple Nine Society, and of its Executive Committee
Member of the ISI-Society
Member of Ne Plus Ultra
Provisional Member of Ultranet
Subscriber to Pi Society and to Prometheus

Member of the American Contract Bridge League
Member of the US Chess Federation
Member of the Advertising Research Foundation
Member of the American Marketing Association
Member of the Board of Trustees, Cincinnati Shakespeare Festival

E-Mail: Bridgester@aol.com

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